Media Alert: Adventure Mom selected as National Geographic Insider

National Geographic Kids Launches Beta Brand-Ambassador Program

September 6, 2013

FINAL INSIDER LOGO Hi-Res

WASHINGTON (Sept. 6, 2013)—National Geographic Kids today announced the launch of its “National Geographic Kids Insider” beta brand-ambassador program. Thirty-three bloggers were selected to participate in the flagship program, which will run through Feb. 28, 2014. During this time, the “Insiders” will get a behind-the-scenes look at National Geographic Kids, including interviews with authors, explorers and editors, review copies of books, exclusive event invitations and a badge for their website.

“We’re very impressed by this group of bloggers — they are editors, doctors, writers, travelers, photographers and above all, parents committed to the same mission we have — raising a generation of kids who are inspired to care about our planet,” said Nancy Feresten, senior vice president, National Geographic Kids Publishing and Media. “We look forward to working with each of them to share more about National Geographic Kids and our mission.

National Geographic Kids, a nonprofit mission-based organization and a leader in the kids space, has been building the “Insider” program over the past year. As families continue to go “digital,” National Geographic Kids wants to meet the parents where they are — online.

“As a parent, I know how important the blogging community is for finding information, inspiration and support, and that’s why we wanted to create a way to connect with a select group of bloggers on a more intimate level,” said Anna Irwin, director of the National Geographic Kids Insider program. “These online superstars share our passion for nurturing the next generation of explorers, and we can’t wait to see what we can create together.”

The National Geographic Insiders and their blogs are:

The National Geographic Kids Insiders were selected because of their passion for getting children to explore the world around them. At the end of the six-month term, the application process will reopen to the public, and a new team of “Insiders” will be selected.

About National Geographic Kids

National Geographic Kids inspires young adventurers to explore the world through award-winning magazines, books, apps, games, toys, videos, events and a website, and is the only kids brand with a world-class scientific organization at its core. National Geographic Kids magazine (10 issues per year) and Little Kids magazine (six issues per year) are photo-driven publications available on newsstands or by subscription in print and on tablets. The award-winning website kids.nationalgeographic.com excites kids about the planet through games, videos, contests, photos, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books is the leading nonfiction publisher with 50 titles each year, including the New York Times bestseller “Kids Almanac.” National Geographic Kids Games engages kids to learn through play with games like the online virtual animal world of Animal Jam and the interactive TV experience of Nat Geo Kinect TV. National Geographic Kids Apps bring the best of National Geographic Kids to smartphones and tablets.



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Go Adventure Mom’s found, Kathy Dalton, launched Go Adventure Mom in 2012 in an effort to bring women together that love travel and the outdoors. As a former ski instructor, Kathy has taken her love for outdoor recreation and through the power of social media has created a platform to share her passion with the world. As a mom of three, Kathy loves to share her family adventures in Utah, cross-country skiing up Millcreek Canyon, skiing in the Wasatch Mountains, camping in Grand Teton National Park and camping in the Uintas. Kathy has been featured in The New York Times, The Huffington Post, Parents and Parenting magazine. Kathy is a regular contributor to Visit Salt Lake and is a tip contributor on TripAdvisor.

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