The Fourth of July falls on a weekday this year causing many families to plan their holiday closer to home.
Toyota and The National Audubon have teamed up to create an interactive tool Nature Near You Map as part of the Exit the Highway program, which gives families great nature sites to host a picnic or a BBQ for the holiday right in our country’s backyard.
Here’s a little more information about the program:
AUDUBON AND TOYOTA ASK AMERICANS TO PLEDGE TO EXIT THE HIGHWAY THIS SUMMER AND IMMERSE THEMSELVES IN NATURE
Program Brings Awareness To Natural Habitats and Wildlife, Offers New Interactive Nature Map
NEW YORK – With warm weather and Memorial Day weekend approaching, there’s no better time to start exploring nature. An educational program from the National Audubon Society and Toyota, called Exit the Highway, is inviting the public to pledge to take the scenic route, offering up more than 100 inspiring nature destinations in 60 cities. At exitthehighway.com, people can pledge, choose itineraries and join in an interactive “My Nature Map,” which will crowdsource favorite places to enjoy the outdoors nationwide.
From spotting owls and warblers to hiking through mangroves and marshlands, Exit the Highway is a simple, accessible way to discover America’s vast array of open spaces and the power of conservation. Itineraries are teeming with nature trails, waterways and wildlife. Nature enthusiasts who take the pledge or share a photo of their adventure with the hashtag #exitthehighway will also be entered to win a new hybrid Toyota Prius v as a way to help them keep exiting the highway all year long.
“With the amount of stress our country has recently encountered, the calming effects of nature can’t be underestimated,” said David Yarnold, president of the National Audubon Society. “ We can all benefit from the beauty and vitality of natural habitats. At the same time, it’s up to all of us to stand up for protecting and preserving the diverse birds, animals and lands we have here in the U.S. Visiting these majestic places is a simple way to start to foster an awareness of the importance of conservation.”
The Exit the Highway itineraries include conservation projects from Toyota TogetherGreen, a $20 million initiative created by Toyota and the National Audubon Society to foster diverse environmental leadership and innovative conservation ideas.
At ExitTheHighway.com travelers can:
Take the pledge to escape the everyday routine, ditch the beaten path and spend more time in nature
Find and recommend new places to explore using “My Nature Map”
See itineraries that utilize Google Maps for point-to-point directions
Discover nearly 100 nature destinations with a link to find additional information
Learn about more than 70 free or low-cost nature locations with kid-friendly activities
Enter to win the Toyota Prius v with a pledge
Earn additional entries into the sweepstakes using #exitthehighway and #WeekendMemories sharing photos via Facebook, Twitter and Instagram
“Now in its second year, Exit the Highway immerses people in all the rich experiences we have in nature but also fosters an appreciation for the work that is done every day to preserve and maintain what lies just beyond our highways,” said Pat Pineda, Group Vice President, National Philanthropy and the Toyota Foundation. “We anticipate that the number of pledges made and photos shared this year will reveal yet again the enthusiasm Americans have for spending more time in nature.”
For more information, itineraries and sweepstakes rules, visit Exitthehighway.com.
About Toyota Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants.Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half a billion dollars to philanthropic programs in the U.S.
For more information on Toyota’s commitment to improving communities nationwide, visit http://www.toyota.com/community.
About Audubon Now in its second century, Audubon connects people with birds, nature and the environment that supports us all. Our national network of community-based nature centers, chapters, scientific, education, and advocacy programs engages millions of people from all walks of life in
conservation action to protect and restore the natural world. Visit Audubon online at www.audubon.org.
About Toyota TogetherGreen Audubon and Toyota launched the five-year Toyota TogetherGreen initiative in 2008 to build the promise of a greener, healthier future through innovation, leadership and volunteerism. For more information, visit www.togethergreen.org.